Quicktrip Coffee
To launch QuikTrip’s new on tap coffee system, we brewed up a campaign that cut through the caffeine clutter. Anchored by two 30-second spots, the campaign highlighted the everyday frustrations of long lines, bad brews, and tip jars full of guilt found at traditional coffee chains. A custom track created by Butter Music brought all our least favorite coffee woes to life with a track I still cant get out of my head.
Partners | Ric Cantor - Director | Matt Clark - CCO | Rick Brown - Producer | Lois Davis - Producer | Ashley Milhollin - CD | Ben Pickett - Editor | Boston Heath - Photography | Sound Track - Butter Music | Clair Krantz - CW | Ryan McFarlin - Art Direction / Design