Redemption Whiskey

Redemption Whiskey is an award winning pre-prohibition style bold rye forward spirit brand that needed a quick refresh and assets to showcase the new look of the bottle. We created  hard working, bottle forward videos to run in digital and social environments that would quickly familiarize consumers with the packaging change and reinforce the brands accessible, timeless and bold appeal. We carried the campaign look and feel into the brands organic social channels to showcase cocktails, events and whiskey history.